How to Diagnose Performance Issues in Google Ads Google Ads is a very complex system with nearly infinite combinations of settings, keywords, ads, bidding strategies, and targeting options. Never mind the fact that it’s a dynamic auction-based advertising...
The Case for Paid Search (And the Secret to Success) I often hear “Google ads are expensive, is it really necessary for growing my business?” Yes. And here’s why. Leads are the lifeblood of a business. Without new business coming through the door,...
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